Weaknesses (weak points, internal) 1 a lack of new products 2 a lack of managerial 4 (= amount of knowledge and experience) 3 5 (= old fashioned) production methods high levels of 6 (= money owed to banks and other creditors)
5 slow 7 (= progress of work done) due to inflexible procedures 6 an over-reliance on a limited 8____________ of products 7 high direct costs (= production costs) and high indirect costs (9_____________ e.g. utility bills) Opportunities (future chances in the market) 1 new foreign markets 2 an improving economic 10____________________ 3 outsourcing 4 a key supplier who might want to make a strategic 11 ___________________
5 new product ideas: either from market research or from sales reps talking directly to customers Threats (future dangers in the market) 1 a greater competition 2 low-cost production in Southeast Asia 3 technology 12 to Southeast Asia (so that low-cost countries start using high-tech equipment) 4 high 13____________ costs of a new facility 5 political risk: regulation, taxes, trade 14______________ (e.g. quotas and tariffs) 6 the market approaching saturation 7 possible 15________________ of components or raw materials 8 reduced pricing power due to merger of two important customers
