8 Look back at the completed SWOT analysis in exercise 7 and find a word that means:
a situation in which you do not have enough of something ___________
depending too much on something
'sales staff (the answer is a short form of a longer word) ____________
a building used for a particular purpose (especially for manufacturing) _____________
5 when everyone who wants the product already has it_______________
9 Tick (√) the one statement that is true.
Targets and goals tend to be more general. Objectives and aims tend to be more specific, with aims being the most concrete and measurable.
Aims and goals tend to be more general. Objectives and targets tend to be more specific, with targets being the most concrete and measurable.
10 Managers should make sure that business objectives are SMART. Can you remember what these letters stand for?
Sp_____________c, Mea__________le, Ag___________d, Rea____________ic, and Ti________ -specific
Discussion Topics
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1. Bosses just take the credit for the work of lower-level employees. Who needs them?
О Agree О Disagree
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3. Think of two companies operating in the same market (eg Coke and Pepsi, Yahoo and Google, Audi and BMW, Gucci and Armani). Compare their strategies.
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2. The continual emphasis on shareholder value in American-style companies produces high levels of stress amongst employees and an inability to think about the longer term.
О Agree О Disagree
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4 Make a quick SWOT analysis for a company / country / city / educational institution that you know. Present it to some colleagues and ask for questions.
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