THE RESEARCH OF APPROACHES TO DETERMINING THE EFFECTIVENESS OF PERSONNEL POLICY IN THE DIGITAL ECONOMY Faizova A.E. Scientific Supervisor: L. Nadreeva, Candidate of Economic Sciences, Associate Professor
(Kazan National Research Technical University named after A.N. Tupolev-KAI) Annotation. The article analyzes the existing in the literature approaches to assessing the
effectiveness of the personnel policy of an enterprise, it is concluded that it is necessary to use an
integrated approach to assessing the effectiveness of the personnel policy, which will give more
adequate and truthful results.
