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may also involve some kind of trade-off, where one breaks a maxim in order to
uphold another maxim, the latter of which may be more important in the
communicative situation than the former.
It should be pointed out that the maxims suggested by Grice are not the only
ones. Grice recognizes existence of other maxims as well: “There are, of course, all
sorts of other maxims (aesthetic, social, or moral in character), such as “Be polite,”
that are also normally observed by participants in talk exchanges, and these may
also generate nonconventional implicatures” (Grice 1989:28)
Grice’s research was further developed by Western scholars who worked out
some “new” maxims: Do not contradict yourself without explanation (Stewart
1983), Prepare for conversation (St George 1987), Speak idiomatically unless there
is some special reason not to (Searle 1979), Do not request what you do not want
(Harnish 1976), Do not mislead (Corliss 1981), etc., etc.
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