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e.g. Have you something against a cup of tee? and rather not I have nothing
against a cup of tea.
−
Approbation maxim (in expressives and representatives [assertives]):
minimise dispraise of other; [maximise praise of other]
e.g. The soup you cooked tastes good. and not The soup you cooked is inedible.
−
Modesty maxim (in expressives and representatives): minimise praise of
self; [maximise dispraise of self]
e.g. It was silly of me.
not It was silly of you.
−
Agreement maxim (in representatives): minimise disagreement between self
and other; [maximize agreement between self and other]
e.g. I really liked the exhibition. – Yes, it was quite interesting.
Not
I found it
very boring
.
−
Sympathy maxim (in representatives): minimise antipathy between self and
other; [maximize sympathy between self and other]
e.g. I am sorry to hear that your cat died.
Not
I am glad to hear that your cat
died.
Each maxim is accompanied by a sub-maxim (between square brackets),
which is of less importance. These support the idea that negative politeness
(avoidance of discord) is more important than positive politeness (seeking
concord).
Note also that speakers may adhere to more than one maxim of politeness at
the same time. Often one maxim is on the forefront of the utterance, with a second
maxim being invoked by implication.
Not all of the maxims are equally important. For instance, "Tact" influences
what we say more powerfully than does "Generosity", while "Approbation" is
more important than "Modesty”.
The tact maxim regulates the operation of the directive speech acts (which
are marked with highest face-threatening potential) and addresses the dominant
type of politeness which, with regard to the addressee, can be ´measured´ on the
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