Методическое пособие по английскому языку для студентов 4 курса, обучающихся по программе бакалавриата
Find words with a similar meaning and then put them in order to show the business cycle
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пособие для 4 курса
- Бұл бет үшін навигация:
- 4 Match the company responses to globalization to their descriptions 1-7 below.
- Task 2. The words in this test relate to different aspects of trading and investment in an international business environment. Complete the phrases with an appropriate word from the box below.
3 Find words with a similar meaning and then put them in order to show the business cycle.
4 Match the company responses to globalization to their descriptions 1-7 below.
A company gives the right to manufacture its product to a foreign company for a fee (= royalty). This has been done successfully by Coca-Cola and Disneyworld, although in other cases the local producer may choose to use a different brand name. ______________________________ Similar to 1, but the term is usually used for small businesses in the retail and service sector like McDonalds and The Body Shop. Head Office has tighter control of the local business operation than in 1, and the name and brand image are always retained. _____________________________ 3 A company (usually small or medium-sized) trades directly with another separate company in the foreign market. Sometimes an intermediary (eg a local agent) matches buyers and sellers and provides services like dealing with customs and documentation. Retailers often use this strategy for supplies of clothing, furniture, toys, etc. _______________________________ A partnership in which two or more companies (often from different countries) join to undertake a major project or start a business activity. Volkswagen and General Motors entered the Chinese market through this route. _____________________________ A long-term partnership similar to 4, but it may be between two companies of very different sizes, such as a large manufacturer and one of its suppliers. The relationship is not as close as 4, so there is usually no sharing of costs, risks, management or profits. Motorola and Oracle have both used this approach (with suppliers and customers respectively)._____________________________ An international company uses a low-cost manufacturer in another country, and then sells the products under its own brand name in other markets. Also called 'contract manufacturing'. This has been done by many firms in the IT area (for software development as well as hardware) and in the automobile industry._____________________________ 7 A parent company directly owns a company in another country. Business operations are under the control of local management, although Head Office is responsible for global strategy. Examples include Nestle, Toyota and Siemens. Some people think that the term 'multinational corporation' (MNC) should only be used for this type of organization.___________________________ Task 2. The words in this test relate to different aspects of trading and investment in an international business environment. Complete the phrases with an appropriate word from the box below. Miscellaneous word phrases
1 The part of an economy which is not declared to the tax authorities is known as _____ economy. 2 A business that is losing money is running at a_________ . 3 A bank account that is in deficit is in the ________. 4 Free shares given to long-term shareholders are called _____ shares. 5 If a business will meet its costs but not make any profit, it will ________ even. 6 If you want to buy something quickly you can borrow money on your assets by taking out a_________loan. You pay back the loan after you sell some assets. 7 The final return on a business deal, indicating whether the deal made a profit or not, is sometimes called the bottom_________. 8 A measure of prices paid in the shops is the _________ price index. 9 The payment to shareholders at the half-year point is called the _________dividend. 10 The price of shares when a company is first floated on the Stock Exchange is called the _________price. 11 Large amounts of foreign currency held by a company, bank or government, as a security against changes in exchange rates, are called foreign currency_________. 12 Stocks and shares held by governments are called government________. 13 Assets which have a value but cannot be seen, e.g. customer goodwill, patents or trade marks, are called _________ assets. 3 Listening жүктеу/скачать 3,86 Mb. Достарыңызбен бөлісу:
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