Mistake #4: Parroting the brochures or website language.
It could be that the person reading your essay and evaluating your application actually wrote the words you’re copying and pasting.
“On the one hand, it shows that a student has actually researched us and I appreciate that,” says Brian Liechti of Warren Wilson College. “On the other, as one of those people who wrote the words you’re copying, I’d rather see evidence of how what I wrote resonated with you--do we share values? What stood out or spoke to you in that brochure or on that web page? That's what I really want to see.”
