П. М. Кольцов т.ғ. д., профессор, Қалмақ мемлекеттік д и. н., профессор, Калмыцкий
жүктеу/скачать 8,64 Mb.
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| Ключевые слова: имидж, рейтинг, политические технологии, социологическое исследование, общественное мнение.
T.T. Shaihiev IMAGEOLOGY – MODERN REQUIREMENT OF THE POLITICAL MARKET This article presents the basic concepts of the imageology as an independent scientific applied discipline, outlines the basic concepts that contain the basic notions. The object of the imageology should recognize all the space of social communication and business person (public) institutions. As its object the image appears as virtual (projected) or real construction, that consists of a variety of means of expression of human dignity. The author’s main idea is: the image is made up of the efforts of many professional fashion designers, makeup artists, hairdressers, perfumers, but a decisive role in its creation belongs to a specialist who teaches a person to use their help skillfully-mime, mannered, sociable, rhetorically. This explains the imageology`s scientific integrative, its interdisciplinary information equipment. Priority destination of the imageology as the science of the personal charm technology is – to equip people of all ages by image knowledge and help in learning and skillful using them during building their interpersonal and business relationships. Key words: image, rating, political technology, sociological research, public opinion. УДК 47.02 жүктеу/скачать 8,64 Mb. Достарыңызбен бөлісу:
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