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enjoying considerable single chart success.
[14]
The advent of MTV and cable
video helped spur what has been seen as a Second British Invasion in the
early years of the decade, with British bands enjoying more success in
America than they had since the height of The Beatles' popularity in the
1960s. However, by the end of the decade there was a fragmentation, with
many new forms of music and sub-cultures, including Hip Hop and House
music, while the single charts were once again dominated by pop artists, now
often associated with the Hi-NRG hit factory of Stock Aitken Waterman. The
rise of the Indie rock scene was partly a response to this, and marked a shift
away from the major music labels and towards the importance of local scenes
like Madchester and sub-genres, like gothic rock.
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