«Тұрақты даму мақсатындағы халықаралық журналистиканы оқыту модельдері»
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| Broadsheet and tabloid
In the evolution of newspapers it is widely accepted that there has been a conscious step taken towards the tabloid approach, both in terms of material and ethos. At the same time, broadsheet newspapers started to write articles on the activities of tabloid rivals, and many times the two types of newspaper publish similar stories. Consequently, it is crucial to examine the alterations made to newspapers with regard to material and output, the spectrum of news items, the scale and appearance of articles, the application of headlines, the approach to reporting and how their readerships are treated (Rowe, 2011). Traditional broadsheets have increasingly been applying several of the business activities of their tabloid counterparts, which entails the use of publicity stunts, lowering prices and publicising their respective brands. Of late, the editor of the Guardian, a broadsheet paper, noted that this change of direction was inspired by the market which influences the progression of the newspaper industry as a whole. Responding to the imposing risks facing the industry, the Newcastle Herald, the longest-running Australian regional newspaper, saw the benefits of adopting a tabloid approach. In addition, the Independent made a surprising step to adopt a tabloid format in 2003 and the positive impact this had then inspired more than 20 similar newspapers to follow suit (ibid). жүктеу/скачать 4,38 Mb. Достарыңызбен бөлісу:
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