Circulation – In the media industry, circulation typically refers to the number of copies a print publication sells or distributes.
Click-through rate – The percentage of consumers receiving an e-mail who will click on an embedded URL in the message to reach a specific landing page.
Collateral materials – A wide range of documents including catalogs, brochures, counter displays and sell sheets that companies use to promote themselves to their target audience.
Communications audit – The systematic appraisal of all of an organization’s communications. A communications audit analyzes all messages sent out by the organization and may also study messages received by audiences about the organization.
Concept story – Feature story designed to pique the interest of a particular demographic audience.
Content – The design, text, and graphical information that forms a webpage.
