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marketing glossary
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- Email marketing
| Demographics – Selected characteristics of a population, such as ethnicity, income, and education that define a particular consumer population.
Direct Mail – A form of marketing that attempts to send its messages directly to consumers using “addressable” media, such as mail. Direct mail may include a marketing letter, brochure, or postcard. Email marketing – A form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing. Facebook – A free social networking website where users can create profiles and join networks organized by school, city, workplace and region to connect, keep in touch and interact with other users. Facebook is the largest social network in the world and is also used by businesses. FCC – Federal Communications Commission; Established under the U.S. Communications Act of 1934, the FCC is a government agency that regulates broadcast and electronic communications. The president of the United States appoints its board of commissioners. FTC – Federal Trade Commission; a Federal agency whose purpose is to encourage free enterprise and prevent restraint of trade and monopolies. This organization maintains the primary responsibility for regulating national advertising. Forums – Social message boards or online discussion sites. жүктеу/скачать 29,11 Kb. Достарыңызбен бөлісу:
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