Crisis Communication – Communication that organizations use when experiencing a crisis. It is differentiated from the standard messages communicated by the organization.
Customer Relationship Management (CRM) – a system that manages a company’s interactions with existing and potential customers.
Daypart – Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected. Time periods of the broadcast day include Daytime, Early Fringe, Prime Time, (television) and Morning Drive, Midday, Afternoon, Drive, (radio).
