Content Marketing – A process that uses intellectual property to build trust between an organization and its constituents.
Conversion Rate – The calculation of the number of viewers to qualified business or sales of your online marketing ad/page.
Co-op Advertising – A joint advertising program by which ad costs are shared between two or more parties. Many national manufacturers offer these programs to their wholesalers or retailers, as a means of encouraging these parties to promote goods. The manufacturer typically reimburses the local advertiser in part or in full for their placement of ads (print and broadcast).
