Corporate fact sheet – A document describing a company’s principles, services, philosophy, and fees, along with all company contact information — address, telephone, fax, and e-mail.
Corporate identity & positioning –The physical manifestation of the brand, including logo and supporting devices, color palettes, typefaces, page layouts, and other means of maintaining visual continuity and brand recognition. Positioning defines the application of the identity.
Cost per thousand (CPM) – This is an industry standard which represents the cost per 1000 people reached during the course of an advertising campaign. The CPM model refers to advertising purchased on the basis of impression opposed to pay-for-performance options (price per click, registration). (Note: “M” represents thousand in Roman numerology).
