Public relations – Considered both an art and a science, public relations is the management of communications between an organization and its key public to build, manage, and sustain its positive image. It is any activity used to influence media outlets to print stories that promote a favorable image of a company and its products or services.
Public relations plan – a document that details precise actions to achieve a public relations result. It can consist of target publications and media lists, planned events, community outreach, etc.
Publicity – A component of the promotional mix, the deliberate attempt to manage the public’s perception of a subject; Whereas public relations is the management of all communication between the client and selected target audiences, publicity is the management of product- or brand-related communications between the firm and the general public.
