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The Beatles and the "British Invasion"



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The Beatles and the "British Invasion" 
The Beatles themselves were less influenced by blues music than the 
music of later American genres such as soul and Motown. Their popular 
success in Britain in the early 1960s was matched by their new and highly 
influential emphases on their own song writing, and on technical production 
values, some of which were shared by other British beat groups. On 7 
February 1964, the CBS Evening News with Walter Cronkite ran a story 
about The Beatles' United States arrival in which the correspondent said "The 
British Invasion this time goes by the code name Beatlemania".
A few days 
later, they appeared on The Ed Sullivan Show.
[17]
 Seventy five percent of 
Americans watching television that night viewed their appearance thus 
"launching"
the invasion with a massive wave of chart success that would 
continue until the Beatles broke up in 1970. On 4 April 1964, the Beatles held 
the top 5 positions on the 
Billboard
 Hot 100 singles chart, the only time to 
date that any act has accomplished this.
During the next two years, Peter and 
Gordon, The Animals, Manfred Mann, Petula Clark, Freddie and the 
Dreamers, Wayne Fontana and the Mindbenders, Herman's Hermits, The 
Rolling Stones, The Troggs, and Donovan would have one or more number 
one singles in the US.
Other acts that were part of the "invasion" 
included The Who, The Kinks, and The Dave Clark Five;
[18]
 these acts were 
also successful within the UK, although clearly the term "British Invasion" 
itself was not applied there except as a description of what was happening in 
the USA. So-called "British Invasion" acts influenced fashion, haircuts and 
manners of the 1960s of what was to be known as the "Counterculture". In 
particular, the Beatles' movie 
A Hard Day's Night
 and fashions from Carnaby 


Street led American media to proclaim England as the centre of the music and 
fashion world.
The success of British acts of the time, particularly that of the 
Beatles themselves, has been seen as revitalising rock music in the US and 
influenced many American bands to develop their sound and style.
The 
growth of the British music industry itself, and its increasingly prominent 
global role in the forefront of changing popular culture, also enabled it to 
discover and first establish the success of new rock artists from elsewhere in 
the world, notably Jimi Hendrix and, in the early 1970s, Bob Marley.


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