In addition to The Kinks' Dave Davies, other guitarists such as The
Who's Pete Townshend and The Yardbirds' Jeff Beck were experimenting
with feedback.
Where the blues rock drumming style started out largely as
simple
shuffle beats on small kits, drummers began using a more muscular,
complex, and amplified approach to match and be heard against the
increasingly loud guitar. Vocalists similarly modified their technique and
increased their reliance on amplification, often becoming more stylized and
dramatic.
In terms of sheer volume, especially in live performance, The
Who's "bigger-louder-wall-of-Marshalls" approach was seminal.
The combination of blues rock with psychedelic rock formed much of the
original basis for heavy metal. One of the most influential bands in forging
the merger of genres was
the British power trio Cream, who derived a
massive, heavy sound from unison riffing between guitarist Eric Clapton and
bassist Jack Bruce, as well as Ginger Baker's double bass drumming.
Their
first two LPs,
Fresh Cream
(1966) and
Disraeli Gears
(1967), are regarded as
essential prototypes for the future style. The Jimi Hendrix Experience's debut
album,
Are You Experienced
(1967), was also highly influential. Hendrix's
virtuosic technique would be emulated by many metal guitarists and the
album's most successful single, "Purple Haze", is identified by some as the
first heavy metal hit.
During the late sixties, many psychedelic singers such as Arthur
Brown,
began to create outlandish, theatrical and often macabre
performances; which in itself became incredibly influential to many metal
acts.
Vanilla Fudge, whose first album also came out in 1967, has been called
"one of the few American links between psychedelia and what soon became
heavy metal".
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