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marketing glossary
- Бұл бет үшін навигация:
- Horizontal publications
- Inbound Marketing
- Insertion Order
| Graphic designer – The person who arranges image and text to communicate a specific message. Graphic design may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.
Grand opening event – A promotional activity held by newly established businesses to notify the public of their location and products/services available to the community. Horizontal publications – Business publications intended to appeal to people of similar interests in a variety of companies or industries. Image Advertising – Advertising that is directed at the creation of a specific image or perception of a company, product, or service. The unique personality (i.e. luxury, reliability) is promoted as distinguished from advertising directed at the specific attributes of the entity. Advertisers believe brand image advertising is effective in leading consumers to select one brand over another. Inbound Marketing – Unlike traditional ‘push’ marketing, Inbound Marketing pulls in audiences by offering information that they are already interested in. This information is often available as a downloadable paper or e-book and these leads may be nurtured through an online marketing program that aims to convert prospects into customers. Internet – The Internet is the publicly available worldwide system of interconnected computer networks that transmit data. Made up of thousands of smaller commercial, academic, domestic, and government networks, the Internet carries various information and services, such as electronic mail, online chat, web pages, and other documents of the World Wide Web. Insertion Order – A formal authorization to place an ad campaign, which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer. Lead – Details about a potential customer, which may be gained through an Inbound Marketing program. Linkedin – A business-oriented social networking site designed to connect professionals worldwide, enabling them to collaborate and share expertise. Logo – A logo, or logotype, is the graphic element of a trademark or brand, and is set in a special typeface/font and arranged in a particular way. The shape, color, and typeface should all be distinctly different from others in a similar market. Marketing – The craft of linking the producers of a product or service with customers, both existing and potential. Marketing creates, communicates, and delivers value to customers in ways that benefit the organization and its stakeholders. жүктеу/скачать 29,11 Kb. Достарыңызбен бөлісу:
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