Методическое пособие по английскому языку для студентов 4 курса, обучающихся по программе бакалавриата
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пособие для 4 курса
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- Part Five Questions 31-40 Read the article below about working abroad for your company. For each question (31-40)
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In today's fast-moving market, it is a simple (0) ..D… that products are constantly being replaced by something new. For companies large and small, the most important real (21) …….. with measurable, long-term value is loyal, one-to-one customer relationships. However, despite their importance, they do not (22) ……. on any company's balance sheet. If a company lost 10% of its inventory to theft, it would react swiftly, but if the company loses 10% of its customers, this may not be (23) ……. In this age of product (24) ……, in which the market fails to perceive any profound difference between products or companies, effective management of customer relationships is critical in achieving a competitive (25) ……. Delivering quality service and achieving high customer satisfaction have been closely (26) ……. to profits, and consequently the (27) ….. all companies are trying to make is to provide more internal and external customer relationship focus. By (28) ….. available information technology, leading companies have already shortened process and response times, increasing customer satisfaction. But companies must make a profit to survive, so telling a chief executive to focus more on customers, through the use of expensive information technology, may fall on deaf ears unless it can be demonstrated that such investments will be (29) …… in terms of revenue, market share and profits. Certain companies are responding to this new customer focus by completely (30) ……… their traditional financial-only measurements of corporate performance, and seeking new ways of measuring customers' perceptions and expectations.
Part Five Questions 31-40 Read the article below about working abroad for your company. For each question (31-40), write one word. There is an example at the beginning (0). JUST HOW FAR WILL YOU GO FOR YOUR JOB? These days, a great many companies require more staff to spend more time working abroad on business assignments, (0) …AS… a result of the trend towards economic globalisation. Nearly (31) ……..senior managers believe that it is going to be more important than ever (32) …….. executives to be globally mobile over the next five years. Ambitious young managers are also increasingly realising that international experience is essential if they want to get anywhere near the boardroom of a modern, successful company. But (33) …….. is a downside to this. A majority of top managers say they are now unwilling to make the personal sacrifices involved in meeting this demand. Severe shortages (34) ……. the supply of globally mobile executives are therefore on the cards. The solution that has now (35) ….. commonplace is a significant increase in the use of short-term assignments. International 'commuting' – living (36) ……. home but travelling regularly around the world - is now the norm for many managers. A (37) ……. companies are even known to pay for key staff to travel home once a week from workplaces in another continent. Airlines have recognised the trend and are adapting their services to accommodate the demands of steadily increasing numbers of business people travelling on short-term assignments, for (38) …… by reducing check-in times and scheduling late flights. However, it remains to be seen (39) …….or not even this can make international commuting attractive to those employees (40) ……… are already struggling to balance the competing demands of work and family life. WRITING Part One The chart below compares the numbers of male and female executives in different age ranges in Star World, a large IT company. Using the information from the chart, write a short report comparing the ages of the male and female executives within the company. Write 120-140 words. LISTENING Part One Questions 1-12 You will hear a speaker giving a group of managers advice on how to run a project. As you listen, for questions 1-12, complete the notes using up to three words or a number. After you have listened once, replay the recording жүктеу/скачать 3,86 Mb. Достарыңызбен бөлісу:
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