374
development [5].
Few companies are currently able to align the core goal with the goals
of sustainable development and community well-being. According to the
Deloitte study, about 30% of companies do not have a clear goal at all, 75%
of companies do not link their main goal to sustainable development goals,
and the vast majority of companies believe that they are making a sufficient
contribution to the well-being of society even without much effort. However, if
the focus on sustainable development is not expressed in the main
activities of the company and is not reflected in its processes, strategy,
corporate culture, this means that the company’s contribution to the
development of the welfare society is minimal, which may affect the success
of the organization in the near future.
Finally, despite the emergence of difficulties on the way to the formation
of a socially significant goal and the desire for sustainable development of
the company in order to approximate the sustainable development of society
as a whole, many organizations show commitment to this approach and
demonstrate their development goals for the period up to 2030, for example:
The British financial conglomerate Lloyds Group has a long-term goal:
"To help the United Kingdom prosper."
FMCG market leader Unilever is inspired by the goal of “Making
sustainable development the norm for everyone”.
UK-based Pearson is committed to "Helping people succeed in life
through learning".
In this way, by making socially meaningful decisions, organizations around
the world can contribute to the overall well-being of society. By introducing
innovative technologies, the issues of environmental pollution, inefficient
use of resources, and lack of electricity in some countries can be solved.
The social responsibility of the company encourages employees to improve
their skills, reduce staff turnover, increase motivation and enthusiasm.
Finally, the focus on sustainable development of the company improves
relationships with stakeholders, which gives an annual increase in the value
of the company’s shares by 2% [6], which proves the relationship between
sustainable development and commercial profitability of the company.
Достарыңызбен бөлісу: